As structured as a set is, the process during the shoot is completely organic.
In my experience great footage is usually the outcome of a great shoot.  What’s a great shoot?  A shoot where everyone gels.  There are no bad apples on set. The cast is performing, there are no egos between DP, Director, Art Director and Creative Director and basically everyone is having fun and we all feel lucky to get paid to do this!

The result is a series of images and footage that need to convey a story, and provoke an emotion.  The quality of the final product reflects how well the human interaction and communication took place on set.  If you have a great shoot, it will show on the product. At the end it comes down to this: No matter how organized everyone is on set the fun factor is a “must” to get the best result.

Thanks everyone for such a fun shoot!