Tag Archives: photo campaigns

What makes a great shoot?

I just got back from a full packed 2 day shoot in Edmonton.  It’s been a while since I’ve run a full set and it was great!  I find it such an interesting dynamic being on set.  It’s so structured and militaristic and everybody has a very specific job to do.  It’s tedious, hierarchical and when you are on a bad set the 12 hour days feel like 20 hour days – You just can’t wait to get it done. As structured as a set is, the process during the shoot is completely organic. In my experience great footage is [...]