Mobility is what today is all about. Of those adults (American, but I’m assuming that Canadians are similar) who own cell phones, 17 per cent of them use their phone more than any other device – laptop, tablet, desktop – to browse the Internet. Additionally, 57 per cent of smartphone owners and 66 per cent of tablet owners research on their respective mobile devices before purchasing a product on their mobile device. Organizations that offer products or services want to attract and keep customers. One way to do that is to be where the customers are. The customers are online, [...]
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Category Archives: Mobile Marketing
Are you Measuring your Marketing Efforts?
12.01.27
Once upon a time, there was a marketing executive who said that half of his advertising was a waste. The problem was, which half? He didn’t know, so he kept on spending the same amount in the same way, year in year out, hoping that his shotgun approach would continue to work. In his mind, some would, and some wouldn’t and continued to believe that half of his efforts were a total waste of time and money. With today’s tools, it no longer has to be that way. Measuring the success of a marketing strategy is your feedback loop to [...]
Mobile, Me and You
11.06.21
Almost everyone I know has a smart phone…except my Dad…Why do we call them smart phones anyway? Maybe thats another blog topic. Anyhow, with most people on the planet owning a mobile device of some sort we can guarantee that a communication revolution is before us. With mobile users now embracing mobile apps over the mobile web it has become clear that users want a customized mobile experience that is all about them. Marketers must now look seriously and differently at developing relevant content rich apps for products and brands that are intertwined with marketing campaigns the same way they [...]