In the oil and gas industry there are obviously a number of challenges. One of those is figuring out how to market and bring attention to an oil and gas company during a time when the industry is not the focus, even here in Calgary. Videos today encourage people to engage with their content, and are highly valued by a number of different audiences due to their ability to present something that can be both highly visual and highly informative. With more than 10 million video ads being watched by North Americans each month, online video is now the most [...]
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Category Archives: Marketing
Infuse some passion into your brand
12.01.30
I love color. I really do. It’s fascinated me for years and I still get a kick out of finding new color combinations or innovative applications for color theory. Today’s color, red, elicits passion and it just so happens to be my favorite color. As the boldest hue of the spectrum, it stimulates energy, says desirable and confident, and encourages an enthusiastic response from those in its warm embrace. When used properly, it is heartfelt, authentic, and often used to represent significant moments in a long-term relationship. Whether red is the right color for your product, brand or next campaign [...]
Are you Measuring your Marketing Efforts?
12.01.27
Once upon a time, there was a marketing executive who said that half of his advertising was a waste. The problem was, which half? He didn’t know, so he kept on spending the same amount in the same way, year in year out, hoping that his shotgun approach would continue to work. In his mind, some would, and some wouldn’t and continued to believe that half of his efforts were a total waste of time and money. With today’s tools, it no longer has to be that way. Measuring the success of a marketing strategy is your feedback loop to [...]