Category Archives: Mantaray

A Vine is worth 1,000 words


In recent months, twitter launched a new social media platform called Vine, currently the most used video sharing application in the market. The idea behind Vine is that users can create and publish a six-second video. Being integrated with twitter, videos are shared across both platforms. With well over 200 million active users on twitter, there’s no doubt that your message can be spread quickly through re-tweets and shares but the question is, how do brands capitalize on the platform? Many brands have jumped onto the Vine-wagon and have utilized it’s potential to market to the online masses. Several brands have seen [...]

By mantaray, posted on July 22, 2013

A helping hand


  With the recent flooding in Calgary, we’ve been out of the office. As you many have heard, we were working out of a coffee shop for most of the week since our office had no power. But have no fear! Mantaray Creative now has power and boy does it ever feel good. There are still Calgarians who need help and are still struggling to keep up with the flooding in their homes. On Thursday, the Mantaray crew walked down to Erlton to lend a helping hand. We walked down the busy street and saw a group of people clearing a [...]

By mantaray, posted on July 2, 2013

We are still operating…but down the street!


Despite all that has happened, Mantaray Creative is still operating and safe. We are all working remotely and some of us are volunteering to help clean up our city. We will be out of the office until our power returns. Currently, we are operating remotely out of Waves Coffee House on 17th avenue and 9A Street S.W. but you can still get ahold of us via telephone or email. Our Email is: and our mobile number is: 1(403)-616-2934 We hope everyone is safe and staying positive during these trying times.Please reach out to us if you need any help!! [...]

By mantaray, posted on June 25, 2013

We have a winner!


During this year’s Lilac Festival, we held a contest to name our new mascot. With names like Butterscotch, Cousteau, Goldie and Gold Ray, it was tough to determine what we should name our new ironclad friend. After much debate and discussion, we all sided on what we thought were the best choices. We examined the character and determined that he was a friendly avenger of the sea, a marketing wiz as well as a ladies man who sports a trident on a regular basis. The winner of the contest, Natasha, chose an unlikely name. One that was both simple and [...]

By mantaray, posted on June 13, 2013

Festival of fish (and lilacs)


It was the 24th annual Lilac Festival on Sunday and we decided to set up our boardroom on the street outside of the office. With our orange couch, white table, retro stereo, small inflatable clown and custom orange shirts with a manta ray symbol in the style of Batman, we stood in the sun from 10-6, battling the few gusts of wind that threatened to knock over our standee. Festival Tip #1: Duct tape solves all of your problems. The attraction this year was a mascot – a manta ray holding a trident wearing a diving helmet filled with water [...]

By mantaray, posted on May 27, 2013

Creative Corporate Culture in Social Media


There’s a bright orange couch in our “boardroom” that I prefer to sit in, partly because it reminds me of the couch sitting in my living room back home, and partly because it rests against a row of large windows and my desk is sheltered in a corner without any windowed walls. (Although, I do have a screwdriver and an orchid.) On the ledge behind the couch are a variety of artifacts: an old crimson radio, four old cameras, a bronze statue of a cinematographer, and a frosted glass manta ray. (For reasons that remain elusive to me there is [...]

By mantaray, posted on May 21, 2013

Infuse some passion into your brand


I love color. I really do. It’s fascinated me for years and I still get a kick out of finding new color combinations or innovative applications for color theory. Today’s color, red, elicits passion and it just so happens to be my favorite color. As the boldest hue of the spectrum, it stimulates energy, says desirable and confident, and encourages an enthusiastic response from those in its warm embrace. When used properly, it is heartfelt, authentic, and often used to represent significant moments in a long-term relationship. Whether red is the right color for your product, brand or next campaign [...]

By Tamara Rosenblum, posted on January 30, 2012

Are you Measuring your Marketing Efforts?


Once upon a time, there was a marketing executive who said that half of his advertising was a waste. The problem was, which half? He didn’t know, so he kept on spending the same amount in the same way, year in year out, hoping that his shotgun approach would continue to work. In his mind, some would, and some wouldn’t and continued to believe that half of his efforts were a total waste of time and money. With today’s tools, it no longer has to be that way. Measuring the success of a marketing strategy is your feedback loop to [...]

By Tamara Rosenblum, posted on January 27, 2012

Calgary Stampede Eve


Well it is that time again… Most Calgarians will have already got their cowboy gear ready… Or at very least they have started thinking about what the hell kind of uncomfortable dress situation they may find themselves in for the next 10 days… Any way none of that matters after your first couple of drinks.  So as it always begins we have a sneak a peek on Thursday giving all of us a chance to warm up our drinking arms and to stretch before attacking the grounds with our colleagues, friends, family and kids. A lot usually happens in those [...]

By Mike Harris, posted on July 7, 2011

Introducing the New Mantaray Website and Blog!


We are happy to introduce our new social web site to the world…This is our Active Team Blog where we all participate in what ever discussion we want to.  We talk about, ask questions, promote or just simply write ideas that are relevant to our world…  According to Wikipedia, a blog is a type of website or part of a website with regular entries of commentary, description of events, or other material such as graphics or videos. We like to believe that a blog  is a fun piece of writing that offers up insight and perspective, an idea! We have [...]

By Kari Siegfried, posted on June 21, 2011

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