Category Archives: Google+

Are you Measuring your Marketing Efforts?


Once upon a time, there was a marketing executive who said that half of his advertising was a waste. The problem was, which half? He didn’t know, so he kept on spending the same amount in the same way, year in year out, hoping that his shotgun approach would continue to work. In his mind, some would, and some wouldn’t and continued to believe that half of his efforts were a total waste of time and money. With today’s tools, it no longer has to be that way. Measuring the success of a marketing strategy is your feedback loop to [...]

By Tamara Rosenblum, posted on January 27, 2012

Facebook vs. Google+ for Businesses


With Google+ launching itself as “THE” new social media platform, this leaves many companies wondering where they should be marketing their business…Facebook or Google+? Having done extensive social media campaigns for a variety of clients over the last 2 years loaded with facebook marketing, I was excited to try the much anticipated google+ a few weeks ago. Although the premise of these two sites might be close to the same, some of the functionalities that they offer are different but could both benefit your company. Starting with Facebook Pages, which offers a great way to promote your business, connect with [...]

By Kari Siegfried, posted on November 10, 2011

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