What is ambient advertising? Ambient advertising it a form of guerrilla marketing that focuses on integrating ads into any environment, the space around you, often by placing ads in unusual places that you wouldn’t expect to see them. The key to a successful ambient advertising campaign is to be creative while choosing the best media format available, combined with an effective message. Ambient ads often make someone think about a certain place or thing differently. Those bus stops you see around Calgary wrapped in $100 bills aren’t real, but they strike a chord of curiosity and make you want to [...]
Blog
Category Archives: brand
The art of guerrilla marketing part 1: Experiential marketing
13.05.13
Guerrilla marketing has become increasingly popular as an effective and affordable form of unconventional advertisement. Guerrilla marketing requires some serious imagination, time and energy rather than the big budgets of traditional methods. Experiential marketing is one of many forms of guerrilla marketing, a way of breaking through the clutter of traditional marketing to meet your customers face-to-face and build their interest in your brand. It is based on the idea of engaging all five senses of the audience and giving them the opportunity to physically experience the product, something that simply can’t be achieved online. Coca-Cola Zero recently partnered up [...]
Infuse some passion into your brand
12.01.30
I love color. I really do. It’s fascinated me for years and I still get a kick out of finding new color combinations or innovative applications for color theory. Today’s color, red, elicits passion and it just so happens to be my favorite color. As the boldest hue of the spectrum, it stimulates energy, says desirable and confident, and encourages an enthusiastic response from those in its warm embrace. When used properly, it is heartfelt, authentic, and often used to represent significant moments in a long-term relationship. Whether red is the right color for your product, brand or next campaign [...]