In the oil and gas industry there are obviously a number of challenges. One of those is figuring out how to market and bring attention to an oil and gas company during a time when the industry is not the focus, even here in Calgary.
Videos today encourage people to engage with their content, and are highly valued by a number of different audiences due to their ability to present something that can be both highly visual and highly informative. With more than 10 million video ads being watched by North Americans each month, online video is now the most effective element in a marketing family; it is now the leading force of every marketing campaign. And with web video spending anticipated to increase from $3 billion this year to $8 billion in 2016, organizations in all sectors, including oil and gas, will need to constantly create online video content to sell, teach, train, educate, and entertain their target audience.
Here are a few examples of O+G videos, doing it right:
For a few years, British Petroleum has put out their reviews of the industry and outlook to the future in animated videos using excellent kinetic typography and bold colours. BP’s outlook for the world’s 2030 energy industry is presented through sliding and winding graphics done up in BP’s colours.
Chevron created an ad campaign in 2010 around the concept of “We Agree.” We Agree was a campaign that worked to display the values held by Chevron and show that they matched with the values of their various audiences. Through consistent imagery and a variety of people speaking about values either on behalf of Chevron or on behalf of themselves, Chevron created a collection of clips based on the We Agree concept. The crisp clip shown here focuses on Chevron and communities:
Suncor, like many other companies, often uses videos to display its ongoing projects, how its various projects were accomplished, and any successes it experiences. Suncor got lucky with the discovery of an Ankylosaur, and exhibited it similar to how they exhibited many of their ongoing projects. Through video, Suncor gave the situation’s background, presented the people involved and then brought the viewers through the important steps taken to complete the project (in this case, uncovering a dinosaur).
Figuring out what type of video to create – animated, live-action scripted or background – can be one of the most challenging steps in the production process. Let us help. With our rapid concept-to-delivery approach, our creative team works closely with you to develop scripts that not only provide your audience with relevant information, but do so in an engaging, story-driven manner that will resonate with and entertain your audience. Our production team then assembles the best animators or talent for the job to shoot your story in high definition. Finally, our post-production experts add their dazzle to the project and deliver your video online so that it can be viewed on any device, anywhere, anytime.
Whether you’re new to online video and would like to learn more about the process, or are already experiencing the benefits of videos on your website and would like to watch our reel, we would be grateful for an opportunity to meet with you to show you how video can work for you!
What are your goals with video?