We’ve all heard the importance of putting a face to a name or in the business sense- personifying a brand. Recently and on more than one occasion Mantaray has taken advantage of this opportunity to promote different products and brands. With RedMoon, we developed a character “Rex the Boston Terrier” (http://www.thedogrex.com, https://www.facebook.com/rexthebostonterrier) who was used to engage with customers on a more personal level. People fell in love with Rex just as much as we did as you can see in our case study. Most recently at an event, one of our own traded a day at the office for a day at the ski hill, in a bear suit. Handing out swim goggles, the StoneRidge bear had the best job of hanging with the kids all day while all of the adults learned about the beautiful condos in Canmore, Alberta (http://www.stoneridgecanmore.com/investment-property.cfm).
Whether it is animation based or back to the old school mascot ways, putting a face to a name allows customers to get to know you and your brand on a much deeper level. It allows them to remember your brand and to make a physical connection or interaction with it. Contact us to find out how we can create a memorable brand experience and interaction for your audience.
Our Top 5 Mascot and Character Based Marketing Campaigns:
El Tabador, Spokesperson for Kudo Mobile http://bit.ly/eltabador
Martin the Gecko, Spokesperson for Geico http://bit.ly/GJzgHz
M&M’s http://bit.ly/GFE0B6
Tony the Tiger, Frosted Flakes http://www.youtube.com/watch?v=t0Hx7-0l2mg
Snap, Crackle + Pop, Rice Krispies http://www.youtube.com/watch?v=vTOiFkxrVPI





