I love color. I really do. It’s fascinated me for years and I still get a kick out of finding new color combinations or innovative applications for color theory. Today’s color, red, elicits passion and it just so happens to be my favorite color. As the boldest hue of the spectrum, it stimulates energy, says desirable and confident, and encourages an enthusiastic response from those in its warm embrace. When used properly, it is heartfelt, authentic, and often used to represent significant moments in a long-term relationship. Whether red is the right color for your product, brand or next campaign [...]
Author Archives: Tamara Rosenblum
Are you Measuring your Marketing Efforts?
January 27, 2012 – 12:00 am
Once upon a time, there was a marketing executive who said that half of his advertising was a waste. The problem was, which half? He didn’t know, so he kept on spending the same amount in the same way, year in year out, hoping that his shotgun approach would continue to work. In his mind, some would, and some wouldn’t and continued to believe that half of his efforts were a total waste of time and money. With today’s tools, it no longer has to be that way. Measuring the success of a marketing strategy is your feedback loop to [...]
What makes a great shoot?
June 23, 2011 – 6:18 pm
I just got back from a full packed 2 day shoot in Edmonton. It’s been a while since I’ve run a full set and it was great! I find it such an interesting dynamic being on set. It’s so structured and militaristic and everybody has a very specific job to do. It’s tedious, hierarchical and when you are on a bad set the 12 hour days feel like 20 hour days – You just can’t wait to get it done. As structured as a set is, the process during the shoot is completely organic. In my experience great footage is [...]