August 19, 2011 – 4:44 pm
Now that we know that we should continue to market during a recession and that we can capitalize on building our brand and gaining market share better than ever we need to know What to do? and How to do it? Here our 5 tips for Marketing in a recession. With social media being a huge part of any marking campaign today we must look to a wise, well thought-out, cost friendly, dynamic and effective social media marketing campaign. Seem like a lot, it is! 1. Start by making sure that your social media profile stays up to date, relevant and [...]
Posted in Mantaray, Marketing, Mobile Marketing, Recession, Social Media, Staying Connected
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Tagged branding, Marketing, marketing during a recession, mobile marketing, online marketing, recession proof, recessions, social media, viral videos
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August 11, 2011 – 11:00 pm
For businesses and individuals alike it is always important to understand where to best spend your dollars. For most businesses it is very common to do what makes the most sense from a financial and practical standpoint. Successful businesses often understand that we must live and operate within our means. Applying that common principal is key to understand the importance of investing in the future and maintaining a brand presence by keeping an open sign on your front door. Laying a sustainable marketing foundation that supports future growth and ultimately reminds people that you are there “strong and free” or [...]
Well it is that time again… Most Calgarians will have already got their cowboy gear ready… Or at very least they have started thinking about what the hell kind of uncomfortable dress situation they may find themselves in for the next 10 days… Any way none of that matters after your first couple of drinks. So as it always begins we have a sneak a peek on Thursday giving all of us a chance to warm up our drinking arms and to stretch before attacking the grounds with our colleagues, friends, family and kids. A lot usually happens in those [...]
Posted in Calgary Stampede, Mantaray, Staying Connected
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Tagged Advertising, Backstreet Boys, Calgary, Calgary Stampede, chuckwagons, Design, Duke and Dutchess, Katy Perry, Kenny Chesney, Mantaray, Marketing, mechanical bull, New Kids on the Block, pub crawl, Rodeo, Royal Tour, Stampede, stampede activities, stampede food, stampede pub crawls, Sugarland, Will and Kate
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Almost everyone I know has a smart phone…except my Dad…Why do we call them smart phones anyway? Maybe thats another blog topic. Anyhow, with most people on the planet owning a mobile device of some sort we can guarantee that a communication revolution is before us. With mobile users now embracing mobile apps over the mobile web it has become clear that users want a customized mobile experience that is all about them. Marketers must now look seriously and differently at developing relevant content rich apps for products and brands that are intertwined with marketing campaigns the same way they [...]
Posted in Mobile Marketing
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Tagged Android, Blackberry, communication, Iphone, mobile, mobile applications, mobile apps, mobile marketing, mobile web, online advertising, online communication, online marketing, Smartphones
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